MKTG 335 - Advertising

Institution:

Millersville University of Pennsylvania

Subject:

Description:

Economic and social roles of advertising in a contemporary business setting. Emphasis on the creation, development, implementation and evaluation of advertising campaigns through the analysis of creative processes, managerial techniques, media resources, budgeting methods and the concept of social responsibility.

Credits:

3.00

Credit Hours:

Prerequisites:

C- or higher in BUAD 231.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Offered annually.

Additional Information:

Historical Version(s):

Institution Website:

www.millersville.edu

Phone Number:

(717) 872-3024

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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