MKTG 332 - Consumer Behavior

Institution:

Millersville University of Pennsylvania

Subject:

Description:

Analysis of individual and collective consumer behavior patterns both within and outside the marketplace through theoretical model building and empirical research findings. Emphasis on the role of consumer research in identifying, planning, implementing and evaluating both short-term and long-term marketing strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

C- or higher in BUAD 231.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Offered annually.

Additional Information:

Historical Version(s):

Institution Website:

www.millersville.edu

Phone Number:

(717) 872-3024

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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