CMST 460 - Rhetoric of Innovation

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Communication Studies

Description:

This course covers the role of rhetoric and persuasion in the diffusion of innovation. Using theories of diffusion of innovation and contagion, students will examine rhetorical strategies and communication channels and their influence on diffusion including adoption, rejection, discontinuance, and reinvention of innovations. Innovations covered include emerging industries, businesses, products, and ideas.

Credits:

3.00

Credit Hours:

Prerequisites:

CMST111 AND CMST250 OR CMST329 OR CMST350 OR MGT200 OR MGT204 OR HRTM101

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.