SPT 317 - SPONSORSHIP IN SPORT

Institution:

Kutztown University of Pennsylvania

Subject:

Sport

Description:

This course is designed to help students gain a deeper understanding of sport marketing by examining in-depth sport sponsorship as an effective marketing tool. Through the exploration of various types of sponsorship and case studies, this course will focus on providing students with a firm understanding of how prospects are sought out, formulated, evaluated, and activated to maximize the sponsor's ROI and ROO. Students will be exposed to a step-by-step process of developing sponsorship proposals that lead to building a mutually beneficial relationship.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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