AR 343 - Advertising

Institution:

Carlow University

Subject:

Art

Description:

This course will introduce both advertising design and corporate identity. Students will explore preparation of original concepts while utilizing the principles of design, typography, color, and problem solving skills. They will stress attention to detail, deadlines, professional presentation, and cultural diversity in artwork. This course will introduce students to business ethics, contracts, and billing within the design and advertising fields. Students will learn about the role of design in corporate identity. An analysis of corporate objectives and practical applications will be the basis for developing a structured corporate image system including logo design and brand standards

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.carlow.edu

Phone Number:

(412) 578-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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