COMM 370 - Health Communication Cases and Strategies

Institution:

Slippery Rock University of Pennsylvania

Subject:

Communications

Description:

This course further develops students strategic competencies in the area of health communication through the investigation of case studies and campaign design. Students will analyze proactive and responsive communication strategies; messaging techniques and audience segmentation; multimedia and multiplatform tactics; and media relations and crisis response. Students will utilize qualitative and quantitative research techniques to drive messaging and strategy in the creation of integrated health communication campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sru.edu

Phone Number:

(724) 738-9000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.