FMM 135 - Fashion Product Promotion

Institution:

Community College of Philadelphia

Subject:

Description:

This course examines the global aspects of product promotional strategies through the examination of the economic, political, and social/cultural trends of today's globalized marketplace. Various national an international regions are analyzed in terms of their market characteristics and current retail environment. Students research market information and analyze opportunities regarding merchandise positioning and brand imagery toward the development of a comprehensive promotional plan. Perequisites: FMM 101 and FMM 115.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

3-0-3

Additional Information:

Historical Version(s):

Institution Website:

www.ccp.edu

Phone Number:

(215) 751-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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