MKT 420 - Digital Marketing Strategy

Institution:

West Chester University of Pennsylvania

Subject:

Marketing

Description:

This course will introduce students to the key stages and terms of digital media strategy, guide them through the practical steps in creating and editing integrated digital media, and walk them through how, where, and why they can create, edit, and share digital media to achieve marketing objectives.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 250

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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