MKT 369 - Artificial Intelligence for Marketing

Institution:

West Chester University of Pennsylvania

Subject:

Marketing

Description:

This course provides students with the latest generation of artificial intelligence (AI) techniques used for business. This course introduces basic AI concepts and techniques such as machine learning, natural language processing, robotics, and image processing. The course illustrates both the potential and current applications of these techniques. Exercises include hands-on application of basic AI techniques as well as a selection of appropriate technologies for a given business problem.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 250

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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