MKT 220 - Digital Marketing Analytics

Institution:

Pennsylvania Highlands Community College

Subject:

Description:

This course is an introduction to digital marketing analytics. Emphasis will be placed on foundational analytic concepts, using analytics to make brand and customer related decisions, and anticipating crisis situations using analytics. Building a research plan and creating reports that aid in decision making will also be discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennhighlands.edu

Phone Number:

(814) 262-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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