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MKT 120 - Marketing Research

Institution:
Pennsylvania Highlands Community College
Subject:
Description:
This course covers the fundamentals of the marketing research process and different types of procedures at each stage of the process including data collection, sampling, and statistical analysis.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(814) 262-6400
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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