CDE 241 - ADVERTISING DESIGN

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

This course is a study of the fundamentals of the history and the fundamentals of advertising, the breakdown of roles within an advertising agency, and the function of the advertising designer relative to this hierarchy. Emphasis will be placed on accurate communication of the advertiser's message through appropriate development of concepts, words and visuals which reflect strategy, positioning and brand personality.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Studio

Notes:

Additional Information:

Historical Version(s):

09/01/2005 - 08/14/2020 

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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