FMM 115 - Understanding the Customer

Institution:

Community College of Philadelphia

Subject:

Description:

Applies contemporary behavioral science and buying psychology to consumer behavior and decision- making. The process of building customer profiles and the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers are examined.

Credits:

3.00

Credit Hours:

Prerequisites:

FMM 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

3-0-3

Additional Information:

Historical Version(s):

Institution Website:

www.ccp.edu

Phone Number:

(215) 751-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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