COM 335 - Corporate Social Responsibility

Institution:

West Chester University of Pennsylvania

Subject:

Communication Studies

Description:

This course explores the organizational communication topic of corporations and social impact. Students will examine how corporations operate sustainably by ethically serving their stakeholders such as employees, the community, suppliers, and customers. Students will analyze and critique corporations' current efforts to communicate their aims for positive social impact. Topics covered include the history of social impact in the development of Corporate Social Responsibility (CSR), organizational communication and reputation, stakeholder communication, and global organizational sustainability efforts. Students will learn how and why corporations go beyond providing a product or service, how the organizations communicate their sustainability efforts, and how corporations navigate the conflict between profit motive and creating a positive social impact.

Credits:

3.00

Credit Hours:

Prerequisites:

(COM 209 or SPK 208), COM 211, COM 215

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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