COMM 228 - Principles of Creative Advertising

Institution:

Slippery Rock University of Pennsylvania

Subject:

Communications

Description:

This course introduces students to the history, role and context of advertising and how advertising messages solve communication problems by informing, changing attitudes and motivating behavioral changes among an organization's target audiences. Students will learn fundamentals about the advertising development and execution process, including theory and strategy, copy writing, design and selection of media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sru.edu

Phone Number:

(724) 738-9000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.