HOS 230 - Entrepreneurship, Product, and Concept Development in the Tourism Industry

Institution:

Montgomery County Community College

Subject:

Hotel And Restaurant Management

Description:

This course provides an introduction to the fundamentals of entrepreneurship and the successful development of tourism products. This course examines the principles and theories of entrepreneurship, life cycles of existing products, and explores the conceptual creation of new products. Using the tourism industry as a blueprint, students will explore entrepreneurship by analyzing market segmentation, conducting yields, profit and loss statements by developing a business plan that could be turned into a new food, beverage, or tourism concept. In addition, this course will provide an overview of new food product development, organization, management, marketing, strategy, commercial feasibility, and law using class lecturers, projects, and case studies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mc3.edu

Phone Number:

(215) 641-6300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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