PRS 310 - PUBLIC RELATIONS RESEARCH

Institution:

Kutztown University of Pennsylvania

Subject:

Description:

This course will provide students with opportunities to understand the critical role of research in the public relations process from the development and management stages to the evaluation phase. Students will learn how to use the most appropriate research techniques including qualitative, quantitative, and mixed-methods for specific public relations objectives. This is a required course for all undergraduate Public Relations majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.