CDE 280 - INTEGRATED BRANDING

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

Through this course, the student will create a related set of projects that comprise a unified branding system incorporating graphic design, web design and interactive design and featuring professionally rendered illustration. The semester-long project will result in an integrated suite of materials that include a brand guideline book, identity system, advertisements and mobile/web design. The 'brand' will be entirely conceived and created by the student as a unique business concept. A minimum of 6 hours of work outside of class is required by week.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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