MDC 421 - Content Strategy

Institution:

West Chester University of Pennsylvania

Subject:

Description:

This course examines the relationship between communication and marketing on the internet, with emphasis on the strategic use of content in the marketing process. Topics include: online communication environments, audience analysis, message design, editorial plan, and the analysis of outcomes.

Credits:

3.00

Credit Hours:

Prerequisites:

((COM 219 and (SPK 208 or HON 211 (If Applicable))) or (MDC 250 and MDC 251))

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wcupa.edu

Phone Number:

(610) 436-1000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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