MUSI 390 - Marketing & Promo in Music Ind

Institution:

Millersville University of Pennsylvania

Subject:

Music

Description:

Designed to give students a comprehensive understanding of marketing & promotion in the music industry. It will give insight into the marketing tactics employed by labels, concert promoters, distributors, independent agents and artists in the marketplace. This course will provide the basis for developing an integrated marketing campaign that can be implemented and adapted into the current music marketplace.

Credits:

3.00

Credit Hours:

Prerequisites:

MUSI 190 and MUSI 290 (or MUSI 391)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.millersville.edu

Phone Number:

(717) 872-3024

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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