ENTR 510 - ENTR Promotions & Branding

Institution:

Millersville University of Pennsylvania

Subject:

Entrepreneurship

Description:

The focus of this course is on helping entrepreneurs understand the fundamentals of sales promotions as well as create a brand for their business and themselves. Students will learn how to analyze direct competition, establish an online presence for the purposes of branding and gain experience with other low cost promotional techniques.

Credits:

3.00

Credit Hours:

Prerequisites:

ENTR 501 or permission of Faculty

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.millersville.edu

Phone Number:

(717) 872-3024

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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