COM 314 - SOCIAL MEDIA ANALYTICS

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Studies

Description:

Students will learn how to collect, analyze, and derive insights from social media information. Students will also learn how to craft effective technical reports based on information generated from social media analysis. By examining and reporting effective strategies for creating social media content, students will become better at producing their own social media content, which is an increasingly important ability in a wide range of fields. Students will develop skills in using both freely available and industry-standard digital social media analytics tools.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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