CIS 141 - Social Media

Institution:

Luzerne County Community College

Subject:

Computer Information Systems

Description:

This course provides students with an introduction to the uses of social media for communication and digital marketing. Social media (such as Twitter, Facebook, other social networks, blogging, etc.) are communication technologies that enable individuals to create, share or exchange information, ideas and pictures/videos. Students will explore the possibilities and limitations of social media and gain practical social media skills using different social media technologies to create content. Students will learn how to use social media productively, and have a framework for understanding and evaluating new tools and platforms. Topics covered include Online and Social Media Marketing, Websites and Blogging, Search Engine Optimization, Social Advertising, Social Media Policies and Tools, Facebook, Twitter, LinkedIN and Google+.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.luzerne.edu

Phone Number:

(570) 740-0200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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