CDE 515 - GRAD WKSHP: EMERG MED CAMPAIGN

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

This course will be a study of the ways in which companies and non-profit organizations promote their products and causes to consumers and donors using events, product placement and social networking. Social networking is a relatively new phenomenon that was made possible by the popularity of social networking web sites such as Facebook and Twitter, and hand-held devices including cell phones and smart phones. Product placement has been in existence since Hershey agreed to allow Reese's Pieces to be used in the movie E.T. Sporting events are notorious for selling space in arenas to promote the types of products that would interest their fans. The immediate need of help for Haitian earthquake victims was met by technology that allowed cell phone users to text a donation directly to the Red Cross. Emphasis will be placed on how to reach the appropriate target audience, with each type of advertising, in order to promote products, corporations and non-profit organizations. A minimum of 6 hours of work outside of class is required per week.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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