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COM 311 - CRISIS COMMUNICATN IN PR

Institution:
Kutztown University of Pennsylvania
Subject:
Communication Studies
Description:
Public Relations above all concerns itself with mediating conflict between an organization and its publics, including the mass media, activist groups, investors, consumers, employees, and the community. This course will introduce students to a variety of conflicts and crises and provide students with the tools necessary for effective crisis communication, in preparation for becoming crisis managers.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(610) 683-4000
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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