BMT 470 - Marketing Management

Institution:

Cheyney University of Pennsylvania

Subject:

Marketing

Description:

Application of quantitative and behavioral techniques to the development of marketing programs. Strategic decision-making and analysis regarding marketing policies concerning product, customers, distribution channels, field selling, advertising and promotion, technical service, and pricing. Pre-Requisite: BMT210. Offered: Spring term. Previous Course ID - BMT468

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cheyney.edu

Phone Number:

(610) 399-2275

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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