MGT 471 - Marketing Managemt & Strategy

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Business Management

Description:

This is a capstone course in Marketing that examines the role of the Marketing Manager. The development of an appropriate marketing strategy is given extensive consideration. The implementation of a marketing strategy and the general and specific management issues involved in the marketing function are covered. Exercises, problems, and cases will be used extensively in this integrative course where all the important aspects of marketing come together.

Credits:

3.00

Credit Hours:

Prerequisites:

MGT204 AND MGT370

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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