MGT 375 - Innovation and New Product Development

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Business Management

Description:

The primary focus in this course is the process of innovation and new product development. Topics include adoptions of innovation and technology, creativity and brainstorming, new product adoption models, and the market research necessary for progressively developing, introducing and continuous improvement of products.

Credits:

3.00

Credit Hours:

Prerequisites:

MGT370 AND MGT250 OR MATH110 AND ECON111 AND ECON112

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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