MGT 371 - Advertising Management

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Business Management

Description:

A comprehensive survey of the principles of advertising is combined with advertising practices to introduce students to the functions that advertising performs in selling activities. Advertisers, advertising agencies, consumer behavior, and market research are analyzed in terms of their relationships to advertising media, market segmentation, and advertising strategies. While emphasis is placed on creative advertising and advertising testing, special types of advertising are also covered.

Credits:

3.00

Credit Hours:

Prerequisites:

MGT201 AND MGT204

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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