MGT 370 - Consumer Behavior

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Business Management

Description:

This course examines how individual and group behavior impact consumer choices in the marketplace. The individual processes of perception, learning, personality, attitudes, motivation, and decision-making are examined. The group influences of family, social class, culture, and subculture are also examined for their impact on consumer behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

MGT200 AND MGT204 AND ECON112 AND PSY100

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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