MGT 363 - Entrepreneurship & New Venture

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Business Management

Description:

This course presents a comprehensive overview of the concepts and practices of entrepreneurship/new venture creation. Topics include the characteristics of successful entrepreneurs, opportunity recognition and assessment, acquisition of human and financial resources, legal considerations, marketing strategies, intellectual property, and exit strategies. Instruction methods include lecture, case studies, guest entrepreneur speakers, and student team creation and defense of a comprehensive business plan for a new entrepreneurial venture.

Credits:

3.00

Credit Hours:

Prerequisites:

MGT204 AND MGT211

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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