MGT 354 - Retail Management

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Business Management

Description:

The structure, strategy, and changing environment of retail management are presented in a comprehensive survey. The topics analyzed include retail institutions, site location, merchandise planning, customer communications, and retail pricing. Emphasis is placed on case studies. Not for General Education.

Credits:

3.00

Credit Hours:

Prerequisites:

MGT200 AND MGT204

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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