MPR 200 - Scripting for Radio / TV and eMedia

Institution:

Pennsylvania Highlands Community College

Subject:

Description:

The average American is exposed to more than 3,000 advertisements and media messages each day but recalls only about a dozen. To write creative and memorable messages that stand out in the marketing departments of local, national, and international organizations, skill is required. This course introduces the student to effective copywriting for radio, TV, and e-based platforms.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pennhighlands.edu

Phone Number:

(814) 262-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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