PRO 110 - MARKETING NON-BUS PROFESSIONAL

Institution:

Kutztown University of Pennsylvania

Subject:

Professional Studies

Description:

Fundamentals of Exchange is an introductory course which exposes students to creating customer value and facilitating the exchange between seller and buyer. The importance of value in the customer-supplier exchange will be emphasized. The focus of the course is creating satisfaction of customers' needs through product/service planning and development, distribution selection, promotional decisions and price determination. Students will have the opportunity to explore these topics in a variety of different unique industries. This course cannot be used by business majors to fulfill business course requirements.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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