SPT 325 - SPORT CONSUMERISM

Institution:

Kutztown University of Pennsylvania

Subject:

Sport

Description:

Success of sport organizations depends on their understanding of customers. Knowing how sport consumers are similar and different, how they perceive sport products, and how they respond to different marketing activities will enable sport practitioners to better fulfill consumer needs/wants and create consumer value. This course is designed to introduce theories in sport consumer behavior and the analytic techniques used to answer a variety of questions about sport consumers. The course work emphasizes the development of specific and practical marketing expertise and skills, including methods of market research. Special attention is devoted to the practical application of these theories and contemporary issues and problems found in the field of sport.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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