MKT 358 - MKT COMMUNICATION MGMT

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

This course considers the managerial impact of Marketing Communications (MARCOM); public relations/publicity; sales promotion, advertising, cyber-marketing and direct marketing; personal selling; and the impact of the promotional mix on marketing communication.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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