SMGT 409 - Concepts of Sport Marketing

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Sport Studies

Description:

This course is designed to build on the basic understanding of mainstream marketing concepts and apply such concepts in the sport setting. Doing so entails both comparison and contrast of mainstream marketing practices with sport marketing practices. Lectures and readings will examine the application of marketing principles to collegiate and professional sport, special events, international sport, broadcasting, and facility management. Sport marketing cases will require students to critically analyze business situations and recommend and support business decisions. Prerequisites: SMGT 201, ECON 112, MGT 200.

Credits:

3.00

Credit Hours:

Prerequisites:

SMGT201 AND ECON112 AND MGT200

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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