RECR 371 - Marketing for Commercial Recreation Enterprises

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Recreation

Description:

This course is designed to acquaint the student with the importance of marketing to the commerical recreation industry. Particular attention will be placed upon the implementation of the marketing concept as well as an in-depth look into the development and implemenation of a marketing plan. Consumer decision processes with their marketing implications will also be considered.

Credits:

3.00

Credit Hours:

Prerequisites:

RECR270

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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