HRTM 431 - Hsptlty & Trsm Str Mkt Plning

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Hotel, restaurant And Tourism Management

Description:

Building on the marketing principles and concepts learned in Hospitality & Tourism Marketing, this course develops the analytical and critical thinking skills necessary for effective strategic marketing. Prerequisites: HRTM 310; HRTM 331; MGT 211; MATH 110: ENGL 103; and Writing Level II course.

Credits:

3.00

Credit Hours:

Prerequisites:

HRTM310 AND HRTM331 AND MGT211 AND MATH110 AND ENGL103

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Info. Literacy and Technology,Writing [Level III],Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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