MKT 310 - Personal Selling

Institution:

Shippensburg University of Pennsylvania

Subject:

Marketing

Description:

The course is an introduction to the concepts and best practices of personal selling. The personal selling process and its applications, understanding, and communicating with customers, and achieving success in personal selling are emphasized. If prerequisite courses are not met departmental approval is required.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 305 FOR LEVEL U WITH MIN. GRADE OF D OR MKT 205 FOR LEVEL U WITH MIN. GRADE OF D

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ship.edu/

Phone Number:

(717) 477-7447

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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