BMT 460 - Marketing In Urban Areas (A)

Institution:

Cheyney University of Pennsylvania

Subject:

Marketing

Description:

(African-American Heritage Intensive Course). Current marketing problems in urban areas: assessment of the results of research and action projects; an investigation of the legal, ethical, and social aspects of marketing; and focus on the minority consumer and the minority entrepreneur.

Credits:

3.00

Credit Hours:

Prerequisites:

BMG 210

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cheyney.edu

Phone Number:

(610) 399-2275

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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