HCA 423 - Issues Top Advertising Publications

Institution:

Cheyney University of Pennsylvania

Subject:

Mass Media

Description:

This course is an in-depth look at the overlapping of advertising and public relations activities as they apply to the support of the marketing efforts of organizations around the world.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cheyney.edu

Phone Number:

(610) 399-2275

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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