HRM 321 - Hospitality Marketing and Sales (W)

Institution:

Cheyney University of Pennsylvania

Subject:

Htrm

Description:

(Writing Intensive Course). This course examines the reciprocal relationship between the customer and hospitality marketing managers. The full scope of sales and event management is addressed along with the elements necessary for successful negotiation processes and the contracts processes.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cheyney.edu

Phone Number:

(610) 399-2275

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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