CDE 508 - ADVERTISING DESIGN EXPER.

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

This course is the study and application of the fundamentals of advertising, with emphasis on the total campaign as it applies to consumer product advertising and/or non-profit/corporate institutional advertising. Emphasis will be placed on accurate communication of the advertiser's message through appropriate development of concepts, words and visuals which reflect strategy, positioning and brand voice.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Studio

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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