CDE 382 - ADVANCED BRANDING

Institution:

Kutztown University of Pennsylvania

Subject:

Communication Design

Description:

In this half-semester course, students will learn to assess the goals, initiatives, missions and values of a client and communicate the essence of their business visually through semiotics, typography, color and design. In addition to creating a corporate identity, they will learn to apply this identifier to create a brand. Students will learn about the impact of branding in which the company's visual identity is placed in various environments in ways that communicate the characteristics of the organization. A minimum of 6 hours of work outside of class is required per week.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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