MKT 315 - MKT ETHICS IN SOCIETY

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

This course will explore the fundamental concepts and practical applications of marketing ethics. The global ethical environment of market exchanges has remained a constant issue in terms of both strategic and short-range marketing activities. In addition, ethical standards and institutional relations will be assessed from the perspective of various social science elements including: culture, religion, society, ethnic distinction, socio-economic factors, and language.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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