MKT 560 - MKT AND ENTREPRENEURSHIP

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

The study of marketing techniques and strategies for small and medium enterprises (SMEs). The course will explore marketing under the following variables: -Limited economies of scale -Severe resource constraints -Limited geographical presence, with limited company/product image, limited brand loyalty, limited marketing management expertise -Decision making under even more imperfect information conditions than in larger firms. Developing a marketing plan from the perspective of the entrepreneur will be emphasized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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