BUSN 237 - Consumer Behavior

Institution:

Butler County Community College

Subject:

Business

Description:

This course provides the student with an introduction to the study of the underlying behavioral processes as they affect consumer buying. Topics to be covered include understanding how consumers encounter, choose and consume products.

Credits:

3.00

Credit Hours:

Prerequisites:

BUSN 214

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bc3.edu

Phone Number:

(724) 287-8711

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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