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JOUR 155 - Advertising Copyrighting

Institution:
Bucks County Community College
Subject:
Journalism
Description:
An introduction to the theory and practice of creating and writing advertising messages for products and services. Exercises for developing persuasive ads for magazines, newspapers, radio, and television. Exploration of ad agency creative functions and structure. Discussions, group work, films, videos, lectures. No prior advertising experience needed.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(215) 968-8000
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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