MKT 360 - MARKETING RESEARCH

Institution:

Kutztown University of Pennsylvania

Subject:

Marketing

Description:

Marketing Research is the systematic and objective search for and analysis of information relevant to the identification and solution of problems in the field of marketing. The course deals with how information is supplied that is required on a continuing basis for developing and adjusting marketing strategies and tactics; for identifying problem areas; and for providing feedback for management control. This course utilizes both project-type and marketing information as they are needed for decision making.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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